Introducing

Whiten+

Removes 95% of surface stains after two weeks of daily use

Product categories

Explore Our Products

We’ve spent more than 50 years mixing scientific know-how, naturally sourced and derived
ingredients, and a dash of ingenuity (okay, a lot of ingenuity) to make effective natural products
that’ll make you feel good, and smell good, too.

Oral care

Deodorant & Antiperspirant

Bar soap

Our Mission

What We Believe

Here at Tom’s of Maine, our naturally high standards drive our commitment to create a
healthy future for people and the planet.

Never underestimate nature

America's #1 choice

Fun, fruity flavors your kids love, without some of the stuff that you don't. Brushing time approved by both kids and parents? That’s why Tom’s is the #1 Natural Children’s Toothpaste Brand. 

Our latest deodorant

Odor and wetness protection you can count on, because wetness is the pits. Feel good and smell good by using our aluminum free deodorant with natural fragrances.

I: Based in part on data provided by Nielsen through its Discover Service for the Toothpaste Category covering the AOC and Natural markets over the 52 week period ending February 24, 2024. © 2024 Nielsen

Our Company

We’re proud of making great, nature-derived products you use everyday. But the most
important thing to us? It’s simple. We’re real people who care, working together to make
positive change by doing good.

Introducing

Whiten+

Removes 95% of surface stains after two weeks of daily use

Some Natural Favorites

Best Sellers

Product categories

Explore Our Products

We’ve spent more than 50 years mixing scientific know-how, naturally sourced and derived ingredients, and a dash of ingenuity (okay, a lot of ingenuity) to make effective natural products that’ll make you feel good, and smell good, too.

Oral care

Deodorant & Antiperspirant

Bar soap

Our Mission

What We Believe

Here at Tom’s of Maine, our naturally high standards drive our commitment to create a healthy future for people and the planet.

Never underestimate nature

America's #1 choice

Fun, fruity flavors your kids love, without some of the stuff that you don't. Brushing time approved by both kids and parents? That’s why Tom’s is the #1 Natural Children’s Toothpaste Brand. 

Our latest deodorant

Odor and wetness protection you can count on, because wetness is the pits. Feel good and smell good by using our aluminum free deodorant with natural fragrances.

I: Based in part on data provided by Nielsen through its Discover Service for the Toothpaste Category covering the AOC and Natural markets over the 52 week period ending February 24, 2024. © 2024 Nielsen

Our Company

We’re proud of making great, nature-derived products you use everyday. But the most important thing to us? It’s simple. We’re real people who care, working together to make positive change by doing good.